AI Enabled Marketing Dashboard
Marketing analytics dashboard with an LLM-powered assistant, campaign generation, and unified cross-channel reporting
The Challenge
Marketing teams struggled with fragmented reporting across channels, slow ad-hoc analysis, and time-consuming campaign creation. Important context lived in multiple tools, making it difficult to answer questions quickly and confidently.
Our Solution
We built a unified marketing dashboard backed by a centralized datalake and an LLM-powered assistant. The product supports natural-language analytics, retrieval-augmented answers grounded in internal data, and automated campaign draft generation for faster iteration.
Outcome
Enabled marketers to query performance in natural language and generate campaign drafts faster using a centralized marketing datalake
Tech Stack
Key Highlights
AI Chat Analytics
RAG-powered assistant that answers questions with context from the underlying marketing dataset.
Campaign Generator
Generated campaign drafts from a single prompt to reduce time-to-launch and improve consistency.
Unified Reporting
Cross-channel dashboarding with drill-down views to monitor performance and optimize spend.